Browsing by Author "Montenegro Calenzani, Maria Jose"
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Campaña de lanzamiento de la nueva bebida energizante Boom Power en Lima Metropolitana
Montenegro Calenzani, Maria Jose; Reategui Basurto, Maricielo Alexandra (Universidad de Lima, 2023)Acceso abiertoAccording to Euromonitor's Energy Drinks in Peru report, in 2022 there was an increase in energy drink sales, as consumers returned to their old lifestyles that were paused by the COVID 19 pandemic. For this reason, the ...